Reseña

The McKinsey Quarterly is the business journal of McKinsey & Company. Our goal is to offer new ways of thinking about management in the private, public, and nonprofit sectors. We aim to help business people run their organizations more productively, more competitively, and more creatively. Quarterly articles, written by McKinsey consultants, offer practical ideas based on the firm's experience with the world's largest companies and on proprietary research and close ties to academic institutions. Government and business: New rules for a new era In the current crisis, governments around the world are taking a front-and-center role in the effort to restore financial stability and economic growth. These aims and the local, national, and international measures needed to achieve them rightly preoccupy government leaders, who now have an unprecedented opportunity to intensify their efforts to transform the way the public sector works This issue of the Quarterly examines what the crisis means for the ways that governments operate, the role they play in the economy, and the implications for business. Our lead article frames the public-sector reform imperative currently confronting government leaders worldwide: why we think that now is the time to broaden, deepen, and accelerate reform, what such efforts entail, and how leaders should take reform initiatives forward. Other contributions explore the intersection of business and government, including the challenges and opportunities the US economic stimulus package creates for business, the future regulation of financial institutions, and the need for business executives to recognize and address the anger of legislators, regulators, and the public. Also in this issue, we examine the nascent yet burgeoning new market of electrified vehicles and explore how these cars will spark structural changes in the auto and utilities sectors and give rise to a new battery industry. We revisit the traditional metaphor of the purchasing funnel and show how marketers today need a more sophisticated approach to deciphering the complex and evolving consumer decision journey. And we take look at the destabilizing role that animal spirits play in the economy and how it s challenging traditional economic theory. Por cada 10 membresías que se re utilicen, reforestamos 1 árbol, cumpliendo nuestro desafío de reforestación de más de 10.000 nuevos árboles