The Lucky One
Autor:Nicholas Sparks
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Precio:$19.900 CLP
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Reseña
v¿After U.S. Marine Logan Thibault finds a photograph of a smiling young woman buried in the dirt during his tour of duty in Iraq, he experiences a sudden streak of luck -- winning poker games and even surviving deadly combat. Only his best friend, Victor, seems to have an explanation for his good fortune: the photograph -- his lucky charm. Back home in Colorado, Thibault can't seem to get the woman in the photograph out of his mind and he sets out on a journey across the country to find her. But Thibault is caught off guard by the strong attraction he feels for the woman he encounters in North Carolina - Elizabeth, a divorced mother -- and he keeps the story of the photo, and his luck, a secret. As he and Elizabeth embark upon a passionate love affair, his secret soon threatens to tear them apart -- destroying not only their love, but also their lives. Filled with tender romance and terrific suspense, THE LUCKY ONE is an unforgettable story about the surprising paths our lives often take and the power of fate to guide us to true and everlasting love. Por cada 10 membresías que se re utilicen, reforestamos 1 árbol, cumpliendo nuestro desafío de reforestación de más de 10.000 nuevos árboles
Enterprise One to one : Tools for competing in the interactive age
Autor:Don Peppers y Martha Rogers
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Estado: Bueno
Precio:$8.990 CLP
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Con tus pedidos estarás ayudando a la reforestación de más de 10.000 árboles.
Reseña
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. Por cada 10 membresías que se re utilicen, reforestamos 1 árbol, cumpliendo nuestro desafío de reforestación de más de 10.000 nuevos árboles
The one to one manager / Tapa dura
Autor:Don Peppers y Martha Rogers
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Estado: Muy bueno
Precio:$29.990 CLP
Precio de oferta:$23.992 CLP
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Arma tu membresía Cultural interactiva a tu gusto, podrás intercambiarla en bodega mostrando tu N° de pedido.
Con tus pedidos estarás ayudando a la reforestación de más de 10.000 árboles.
Reseña
In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives. The One to One Manager introduces readers to the groundbreakers, the pathfinders, and the explorers of a vast and rapidly expanding new universe of customer-focused business strategies. Among the fascinating pioneers profiled in this book, you will meet: General Robert McDermott, the visionary leader who transformed USAA from an insurance firm mired in paperwork into an IT-savvy financial institution dedicated to meeting customer needs at warp speed. Richard Vague, the CEO of First USA, champion of the "trusted agent" model for building lifelong customer relationships. Nina Smith, a Xerox marketing executive blazing a trail through a forest of competing sales and distribution channels. Royal Bank of Canada's Anne Lockie, who melds her knowledge of technology with a keen awareness of human nature to create 1 to 1 relationships with nine million customers. Bruce Varner, a Texas fire chief who trains his fire fighters to treat local citizens as valued customers. These early adopters, scouts, and risk takers offer managers and executives invaluable lessons in their efforts to map a new business universe in which organizations and enterprises organize around customer needs. It is a universe in which companies compete at extreme velocity, racing to devise strategies that will lock in customer loyalty, raise profits, and avoid the trap of commoditization. A virtual roadmap to the business world of the future, The One to One Manager is the book executives and managers the world over have been waiting for. Por cada 10 membresías que se re utilicen, reforestamos 1 árbol, cumpliendo nuestro desafío de reforestación de más de 10.000 nuevos árboles
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