The content trap / Tapa Dura
Autor:Bharat Anad
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Idioma:ingles
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Estado: Muy bueno
Precio:$15.990 CLP
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Reseña
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anandteaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Por cada 10 membresías que se re utilicen, reforestamos 1 árbol, cumpliendo nuestro desafío de reforestación de más de 10.000 nuevos árboles
Japan's Policy Trap : Dollars, deflation, and the crisis of Japanese Finance
Autor:Akio Mikuni y R. Taggart Murphy
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Reseña
Until quite recently, the Japanese inspired a kind of puzzled awe. They had pulled themselves together from the ruin of war, built at breakneck speed a formidable array of export champions, and emerged as the world's number-two economy and largest net creditor nation. And they did it by flouting every rule of economic orthodoxy. But today only the puzzlement remains ?at Japan's inability to arrest its economic decline, at its festering banking crisis, and at the dithering of its policymakers. Why can't the Japanese government find the political will to fix the country's problems? Japan's Policy Trap offers a provocative new analysis of the country's protracted economic stagnation. Japanese insider Akio Mikuni and long-term Japan resident R. Taggart Murphy contend that the country has landed in a policy trap that defies easy solution. The authors, who have together spent decades at the heart of Japanese finance, expose the deep-rooted political arrangements that have distorted Japan's monetary policy in a deflationary direction. They link Japan's economic difficulties to the Achilles' heel of the U.S. economy: the U.S. trade and current accounts deficits. For the last twenty years, Japan's dollar-denominated trade surplus has outstripped official reserves and currency in circulation. These huge accumulated surpluses have long exercised a growing and perverse influence on monetary policy, forcing Japan's authorities to support a build-up of deflationary dollars. Mikuni and Murphy trace the origins of Japan's policy trap far back into history, in the measures taken by Japan's officials to preserve their economic independence in what they saw as a hostile world. Mobilizing every resource to accumulate precious dollars, the authorities eventually found themselves coping with a hoard they could neither use nor exchange. To counteract the deflationary impact, Japanese authorities resorted to the creation of yen liabilities unrelated to production via the largest financial bubble in history. The bursting of that bubble was followed by massive public works spending that has resulted in an explosion in public sector debt. Japan's Policy Trap points to the likelihood that Japan will run out of ways to support its vast pile of dollar claims. Should the day come when those claims can no longer be supported, the world could see a horrific deflationary spiral in Japan, a crash in the global value of the dollar, or both. The effects would reach far beyond Japan's borders. Mikuni and Murphy suggest that a reduction in Japan's surplus must be accompanied by a reduction in deficits somewhere else ?most obviously through far-reaching shifts in the American economy. Por cada 10 membresías que se re utilicen, reforestamos 1 árbol, cumpliendo nuestro desafío de reforestación de más de 10.000 nuevos árboles
Escaping the poverty trap: Investing children in latin america
Autor:Professor Ricardo Morán
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Precio:$18.990 CLP
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Reseña
The process by which poor parents pass on their poverty and disadvantage occurs primarily during their children's earliest years of life, perpetuating an underclass, and in so doing impairing the basis for a fair and stable society. This intergenerational transmission of poverty (ITP) is a particularly powerful force in today's Latin America, where economies are in crisis and unequal distribution of income emblematic. Escaping the Poverty Trap examines and proposes early childhood investment policies that could decisively change the prospects for the next generation of the poor in Latin America. Contributing authors include Nobel Laureate Amartya Sen and Gro Harlem Brundtland, director-general of the World Health Organization. In examining the effects of family background on ITP in 16 Latin American countries, the study emphasizes that conception through preschool is the period when vulnerability to lifetime damage is greatest, but also when there is the most potential for cost-effective interventions to break out of that destructive cycle. Insufficient education is cited as the primal vector of poverty throughout the life cycle and across generations. The authors find that interventions that offer quality childcare and complementary services not only provide a healthy and nurturing environment for children, but also open up opportunities for their parents to earn a better living. The book outlines basic principles to guide the design of early childhood care and development programs, including the need to empower parents, address all of children's unmet development needs, adjust to the local socioeconomic context, intervene preventively, make programs financially sustainable, and focus resources on households where the development outlook of children would most likely be improved. Por cada 10 membresías que se re utilicen, reforestamos 1 árbol, cumpliendo nuestro desafío de reforestación de más de 10.000 nuevos árboles
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